Days before the opening of horse racing, Cheltenham Racecourse loses its backing as its longest-running sponsor put an end to their sponsorship.
This could be said to come as a blow to the organization as the Horse racing is set to resume to the Cheltenham Racecourse on 23rd of October, which has been set to be a three-day event with The Showcase and will also be held behind closed doors, new online casino, on the other hand, still offers odds for the races regardless.
The event on 23 October will be the first at that same venue since the Cheltenham Festival earlier this year in March. But now, according to the report from Daily Mail, the racecourse has now said goodbye to two of its official sponsors including its longest-running sponsorship.
The RSA Insurance Group has concluded their sponsorship for the Arkle Novices’ Chase who is being held during the Cheltenham Festival and the Racing Post have also put an end to the sponsorship with the Grade 1 National Hunt steeplechase.
The RSA Insurance Group started their sponsorship with the racecourse in 1974, thus, becoming their longest-running sponsorship partner.
Speaking to the media, Jockey Club’s Regional Director for Cheltenham and the South West, Ian Renton, said: “I’d like to thank RSA and the Racing Post for the support they have shown for these two races and The Festival as a whole over so many years.
“It is understandable that a number of businesses are reassessing their future marketing and hospitality commitments in the current climate and, although we are naturally saddened to lose any longstanding partner, this provides a fantastic opportunity to become involved with a Grade 1 Novice Chase at The Festival.
“We are at advanced discussions with future partners for both races and look forward to announcing these in the coming months.”
After The Showcase event, which is being held this week, the next event to be taking place at the Cheltenham Racecourse is The November Meeting, which has been set to be held on 13th of November till 15th of November – a three-day event, as some best online casinos in UK have been offering impressive odds ahead of the popular race.
The Cheltenham Racecourse had previously made known to the public that it’s racing event like The Showcase will be held behind closed doors.
The Showcase, which is a popular race in Cheltenham, will be seeing its 14 races being played in the course of two days as it will be held from October 23rd to October 24th.
This is as a result of the Cheltenham Racecourse following the guidelines provided by the Government in regards to the Coronavirus pandemic. The Jockey Club, which owns the Racecourse, claims that racing, will continue to be held behind closed doors until further notice.