Southern Racehorse Launched to Cover Texas and Oklahoma Racing

Southern Racehorse magazineSouthern Racehorse, a new printed magazine covering Thoroughbred racing in Texas and Oklahoma, is due to be launched in September. The magazine will be published by Denis Blake, former editor of The Texas Thoroughbred magazine, and it will receive support from both the Texas Thoroughbred Association (TTA) and Thoroughbred Racing Association of Oklahoma (TRAO). The magazine will also produce a monthly e-mail newsletter and website at

“Although print media has certainly struggled in recent years, there is a real demand to bring back a magazine to cover the Thoroughbred industry in Texas and Oklahoma,” said Blake. “The printed issues of Southern Racehorse will focus on the outstanding horses and horsemen in both states with personality profiles, how-to articles, horse health tips and more, while the website and e-mail newsletter will deliver timely information about racing and breeding in the region.”

Southern Racehorse will be published bi-monthly and also include an annual stallion register issue in December. It will be mailed at no additional cost as a benefit to all members of the TTA and TRAO. The total circulation will be approximately 3,000.

“The Oklahoma racing and breeding program has made tremendous strides in recent years, so we are thrilled to have an avenue to showcase what is happening here,” said TRAO Executive Director Justin Cassity. “We also see this as an opportunity to improve communication with TRAO members and keep them updated with the information and news they need to know.”

Southern Racehorse will help fill the significant void left by the shelving of The Texas Thoroughbred due to budget issues,” said TTA Executive Director Dave Hooper. “Blake’s understanding of the Texas-Oklahoma racing and breeding landscape, his plans for content in the new publication and his grasp of current technology to facilitate timely posting of news are invaluable assets. We wish him every success in his new venture.”

For more information, contact Denis Blake at or (512) 695-4541.

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