New Holland offers new commitment to equine industry with Equine Equipment alliance

New Holland has formed a sales alliance with Equine Equipment, a Georgetown, Kentucky company offering dedicated equipment discounts to participants in the equine industry in the U.S. and Canada.

Equine Equipment programs provide direct and tangible financial and other support to the equine industry with discounts offered. This alliance provides exclusive savings opportunities on New Holland equipment for eligible equine customers, ensuring they get the right equipment for their operation at a discounted price, as well as great service after the sale.

“Equine participants are shopping for demonstrable value, making New Holland the perfect fit,” says Brett Davis, vice president for New Holland, North America. “By working with Equine Equipment, we’re providing those in the horse industry exclusive savings opportunities from partners who truly understand and care about their operation.”

Equine Equipment works to understand the needs of each customer – including racetracks, large stables, ranches and veterinarians – and connect the customer with their local participating New Holland dealer.

“This partnership will benefit the entire equine community by delivering quality products from a worldwide leader in farm equipment. I am honored that New Holland has placed its trust in my company,” says Steve Andersen, founder of Equine Equipment. “It’s a pretty simple concept: if you offer the top brands, top dealers and excellent service with a clear and concise savings program, you’ll be helping the industry.”

To learn more about this partnership and savings opportunity, visit